Sweden’s contribution to the 2010 world’s fair is a tribute to the ‘Spirit of Innovation.’ Fifty examples of Swedish inventiveness have been specially selected to represent the country, and Doro’s popular easy to use mobile phone is one of them.

The 2008 Olympic Games in Peking were a huge event for China, but Expo 2010 Shanghai is even bigger. An estimated 70 million visitors, 95% of them Chinese, are expected to visit the world’s fair between May 1 and October 31, 2010.

In keeping with the fair’s theme of ‘Better City, Better Life,’ visitors to the Swedish pavilion are welcomed to an experience in ‘Sustainability, Innovation and Communication’. The pavilion’s four, interconnected structures have been designed and built to symbolise the harmonious interaction between city and countryside.

Doro on display

The Swedish pavilion illustrates how Sweden’s ‘Spirit of Innovation’ improves urban environments and living standards, and demonstrates the importance of communication in today’s technological world. It showcases fifty examples of Swedish ingenuity, including the popular Doro PhoneEasy® 410gsm.

The easy to use mobile phone is in good company, sharing the spotlight with well-known achievements by Sweden’s most successful global companies such as Tetra Pak, Volvo and IKEA. New ideas from lesser-known companies are also on display, including an innovative solar powered water purification unit for households in areas where clean water is scarce.

The exhibition is intended to build on Sweden’s positive image in China and promote the creativity of Swedish trade and industry. You can read more about Sweden’s participation. Use the links to the right.